Anthony J. Clark is a photographer and passionate aviation enthusiast based in Denver, Colorado (US). As Anthony asked me to create an arrow symbol for his new studio, «The 16,000 Studio Ltd.™», i sent back an entire visual identity concept. I was immediately obsessed by his minimalist, photographic aesthetics, so i thought it deserves more than just a «cool arrow». After a short conversation via Instagram, we decided to intensify the project and as a result, we achieved a clean branding, representing the main topics of architecture, aviation and lifestyle.